Amanda Perez


In 2014, The Washington Nationals wanted to encourage more fan interaction for the season. Calling on the promotional and design expertise of the Forty Forty Agency, we created an interactive design to cover a 270-foot construction barricade to introduce their season’s slogan, “Nothing But Natitude.” Working from provided wall dimensions, I created the elevations and worked closely with my Creative Director in developing the graphic concepts, art direction and photo style. The wall has been widely accepted by Nats fans, placing second in the 2014 CLIO Sports Awards. As Dan Steinberg of the Washington Post writes, “People can’t keep their hands off those men. And their beards.”




Washington Nationals