Being mountain based and family–run allows La Sportiva to focus on the future with new technologies, innovation and sustainable practices. La Sportiva’s leading technical outdoor footwear lets you go where you dream to go, do what you aspire to do and live how you want to live. These ideas are reflected through the sustainable and conceptual packaging. The promotional materials, designed to be mailed to a select group of clients, celebrities and media outlets, explores creative and structural solutions, displaying maximum brand equity.