In 2014, the Washington Nationals set out to boost fan engagement for the season with their new slogan, “Nothing But Natitude.” Partnering with Forty Forty Agency, we designed a striking, interactive 270-foot construction barricade to bring the campaign to life. I worked closely with my Creative Director to create elevations and develop the graphic concepts, art direction, and photo style, ensuring the wall was both visually impactful and highly engaging.

The installation became a fan favorite, earning second place at the 2014 CLIO Sports Awards. As Dan Steinberg of The Washington Post remarked, “People can’t keep their hands off those men. And their beards.”