In response to the underrepresentation of female voices in photography, videography, and filmmaking, Sony launched the Creator-In-Residence Program as part of the Alpha Universe platform. With the Indigo Slate team, I designed a microsite that amplified this initiative, serving as a hub for the Creator-In-Residence Program, the Be Alpha Female Contest, and resources tailored to female creators.

To resonate with the target audience, I developed a design that was both modern and visually compelling, striking a balance between “fierce yet soft, modern female” while fitting seamlessly into Sony’s established design language. The site featured assets from Sony’s female Artisans of Imagery, further reinforcing the program’s mission to empower female creators.

The result was a sleek, engaging microsite that fostered a sense of community among female creators and positioned Sony as a champion of inclusivity and innovation in the creative space.