Platypus Hydration combines top-notch technical innovation with a lighthearted, user-friendly approach, inspiring people to explore the backcountry safely and confidently. As art director, I brought this ethos to life by capturing aspirational imagery of adventurers in the wild, with a focus on heroing Platypus products. From artist-designed water bottles to fail-proof water filtration systems, each product was showcased in action—seamlessly blending utility and style. The visuals celebrated the joy of exploration while reinforcing Platypus’s role as a trusted companion for outdoor adventures.