Muuv with Nuun: Ryan Hall seamlessly combined influencer activation, community building, and retail exclusives into a dynamic at-home training series designed to inspire runners of all levels. Featuring Olympic athlete Ryan Hall, the initiative offered free, accessible half-marathon training plans that balanced Nuun’s playful branding with Ryan’s star power. I led the campaign creative, leveraging assets from a dedicated photoshoot and UGC to ensure the program felt both approachable and inspiring.

The activation integrated multiple touchpoints, including an engaging email content series, a Whole Foods Market exclusive three-pack, a special DTC-only branded kit, and ongoing conversations across Nuun’s owned channels. The program showcased how Nuun products seamlessly support every stage of training—from hydration to recovery.

The campaign drove significant signups and sparked meaningful community engagement through Nuun’s ambassador program, email, social media, and Strava. This initiative demonstrated the power of creative, multi-faceted strategies to build brand awareness, drive product trial, and foster lasting connections within the Nuun community.