Nuun, known for its popularity with athletes, introduced Nuun Daily—a product line crafted for everyday hydration with less sodium. To support the launch, I led the creation of a high-energy visual identity that radiated vibrancy, optimism, and the effortless confidence of an active lifestyle. The style seamlessly blended the sporty essence of athleisure with the joy of celebrating life’s best moments, broadening Nuun’s appeal without compromising its identity.