While at Nuun, I had the opportunity to lead the brand identity for the Nuun Creator Program. With the brand’s ambassador program already thriving and user-generated content emerging as a cornerstone of digital marketing, this initiative ensured Nuun could harness top-tier content for ads and assets. The program identity needed to resonate with creators while staying true to Nuun’s playful, energetic brand. I leaned into dynamic motion and authentic, native UGC elements, creating an identity that celebrated creativity and empowered creators to showcase Nuun in engaging, organic ways. The result was a fresh, compelling visual system that elevated Nuun’s presence in the digital space.