As Art Director for Nuun Hydration, I worked closely with the Creative Director to bring the brand’s playful and energetic identity to life across all touchpoints. Nuun’s visuals emphasize clean label hydration, bold colors, and dynamic design to inspire athletes and active lifestyle individuals. By creating engaging, cohesive assets, we ensured the brand evoked feelings of fun, energy, and empowerment while making water a more appealing choice. From packaging to digital campaigns, every element reflected Nuun’s mission to fuel movement and wellness in a way that’s as enjoyable as it is effective.