I led the rebranding of Good Culture, transforming it from a natural channel modern harvest brand into the viral sensation it is today. Our vision was to reimagine cottage cheese for a new generation, crafting a visual identity that exuded fresh, buzzworthy energy. The new look is bold, clean, and unapologetically modern—perfectly complementing Good Culture’s clean ingredients and high-protein appeal. This rebrand positioned Good Culture as a vibrant, must-have lifestyle brand, resonating with health-conscious consumers and solidifying its place at the forefront of the better-for-you food movement.